The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.

In my many years of Sales and Marketing, I’ve met many CEOs and business owners who don’t have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. To most of them, what matters most is to increase revenue by continuously acquiring new one-shot customers.

Larry Lim makes some interesting observations…read more - The Key to Maximizing Your Profits

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