Click Fraud
Are you running Pay-Per-Click Ads?
You could be being cheated!!!
Click fraud has been going on for some time…no-one is really sure to what extent but it clearly could be costing you money.
Here’s some comments and thoughts for you to digest…
FOR SMALL SEARCH MARKETERS, CLICK fraud can pose major problems by decreasing conversion rates and ratcheting up ad costs. But, while the challenge is well-known, finding a solution isn’t so easy–
There is evidence that at least some scammers are clicking away at the ads, or having programs called hitbots or clickbots do it for them, with the knowledge that each click costs an advertiser money.
