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3/15/2005

Deleting Cookies

03/15/2005 | Filed under: Latest eBusiness News — site admin @ 4:44 am

Cookies, Cookies and more Cookies!!!

No not the chocolate chip kind but those little files uploaded to the average Internet surfers computer.

In most cases they are basically harmless but important for some all the same.

So why is Deleting Cookies a Problem?

More than half of Internet users have deleted cookies, seriously undermining website operators’ ability to measure consumer behavior on their sites, a market research firm said Monday.
Cookies are small files often uploaded to people’s computers as they visit websites run by retailers, entertainment companies, newspapers and other businesses. The applications are often used to track visitors’ behavior on a site in order to build improvements later, or to offer visitors products or services they may be interested in based on previous visits, a process called personalization. In addition, cookie-gathered information is often pivotal for advertising campaigns and email marketing.

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