Podcasting - On the Increase
Podcasting is on the increase…
This opens the door to a possible new avenue for advertising, clearly something that will be considered carefully by the advertising sector very quickly given the results of a recent survey.
For the uninitiated here’s a brief description of Podcasting courtesy of Wikipedia.
A podcast can be thought of an audio magazine subscription; in that a subscriber receives regular programs without having to remember to go get them, and can listen or watch them at leisure. It can also be thought of as the internet equivalent of timeshift-capable digital video recorders (DVRs) such as TiVo, which let users automatically record and store television programs for later viewing.
Chris Richardson continues…
Of the 22 million Americans who own MP3 players, including Apple’s iPod, about 29 percent have downloaded the audio files that make up a podcast.
