iPod Improves with Color
iPods have taken the market by storm, the public takeup is huge. Apples latest iPod with a color screen is having a tilt at gaining market acceptance.
Maintaining and edge over your competitors in the market place is never easy, any advancement or improvement is bound to cost money to produce and expecting consumers to pay more for your product is a real hard sell.
Rob Pegoraro of The Washington Post tells us more…
Just a dozen years ago, laptop buyers had to think hard about whether it was worth spending all the extra money a color screen would cost. Then, seemingly overnight, that added price dwindled to nearly nothing, as color displays quickly became standard equipment.
Digital music players are going through the same transition, with Apple Computer Inc market-leading iPod a prime exhibit of the trend.
Five months ago, Apple shipped its first iPod with a color display, the iPod Photo — and the market yawned. At $499 and $599 each, the two Photo models cost $100 and $200 more than the next-priciest iPod, not to mention many desktop computers.
