Google is considering a different approach to the way in which it views its future.

In the past Google has been extremely profit driven but the founders Larry Page and Sergey Brin might in the future back some other enterprises, some may even be of the non profit variety.

Jim Hopkins of USATODAY tells us more…

Challenging convention, Googles (GOOG) maverick founders might join other entrepreneurs trying a capitalist approach to philanthropy.
The nascent Google Foundation is weighing investments in for profit firms that also pursue worthy causes. Thats a switch from mainstream philanthropy, where money goes to non profit charities.
Google, whose founders Larry Page and Sergey Brin are each worth about $8 billion, has until recently said little about the foundation since announcing last year that it might eclipse Google itself in world impact.

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