Blog Advertising Popular
Some of the worlds largest companies are looking at the potential that Blogs offer for advertising.
Reuters report that…
As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.
Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.
Clearly not every Blog is going to have enough traffic to justify advertisers spending large sums of money but if you are able to force your site into the top ten then the opportunity for an additional revenue source may be possible.
Established media dont regard blogs as a direct threat to their ad models yet. But they are flirting with the format, fearing their news could be upstaged by the unbridled mix of opinion and humor offered by individual bloggers.
