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5/7/2005

Blog Advertising Popular

05/7/2005 | Filed under: eBusiness — site admin @ 6:00 pm

Some of the worlds largest companies are looking at the potential that Blogs offer for advertising.

Reuters report that…

As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.
Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.

Clearly not every Blog is going to have enough traffic to justify advertisers spending large sums of money but if you are able to force your site into the top ten then the opportunity for an additional revenue source may be possible.

Established media dont regard blogs as a direct threat to their ad models yet. But they are flirting with the format, fearing their news could be upstaged by the unbridled mix of opinion and humor offered by individual bloggers.

Read more…



Laptop Selection Secrets

05/7/2005 | Filed under: eBusiness — site admin @ 5:12 am

Choosing a new laptop can be a daunting experience given the wide range of models and specifications available.

But there are some good options to consider outside of the mainstream brands…

Bruce Meyerson, Associated Press Business Writer offers some good advice.

When youre buying something as pricey as a new laptop, it takes courage to stray from the comfort of established names like Dell, IBM and Sony. And its the sort of courage that can easily lead to penny-wise, pound-foolish regrets after the purchase.
But there are cheaper laptop alternatives that dont involve a multi-thousand dollar bet on Brand X.
Though the names might not ring a bell when it comes to computers, most Americans surely recognize Sharp Electronics Corp. and Fujitsu Ltd. as quality brands in consumer electronics.

Read more…