Try Offline before you buy Online
A new shopping complex in Ohio will try to combine the convenience of online stores with the hands-on experience of browsing at a mall.
This is a great idea and shows the ways in which marketers are developing new systems and processes to ensure that the consumer is offered the best possible options when it comes to purchasing goods.
Sometime near the end of 2006, the complex, called Epicenter, is scheduled to open in Columbus at the Polaris Fashion Place. The nucleus of Epicenter will consist of two parts - the Buypod, a hand-held electronic device, and electronic kiosks located throughout the mall.
