RSS stands for Real Simple Syndication and is used to notify users when an update is posted to a Web site through the use of special RSS feeds. The syndication technology is getting much attention within the blogosphere where many bloggers use RSS themselves.
Only two percent of the Internet population uses RSS, Forrester research says in a new report about the syndication technology.
Principal analyst Charlene Li based her findings on a survey of 68,000 households in North America. The figure doesnt include households that use RSS without knowing about it, for instance through the my.yahoo.com Web site.

RSS use is highest among young consumers between the ages of 12-21, with 5 percent saying they use the technology.

Are you using RSS to promote your business ?

Maybe you should, the story continues at newsfactor.com