Hold on to your credit cards, theres a newly revised shopping portal in town.

After a two-week beta testing period, Microsoft has launched its revised MSN Shopping portal. The comparison shopping engine is now packed with more stuff and boasts a six-fold increase in items and a hundred times more merchants.

The new site has been rebuilt from the ground up according to Microsoft. The new features include an RSS feed function, which allows users to subscribe to an RSS feed from any search results page. Users can now receive an update whenever a new item or price is changed, via their subscribed RSS feeds.

MSNs embrace of RSS comes as a recent Pew study found that 65 percent of Americans dont know what RSS is. Forrester Research has recently reported that only 2 percent of North American adults currently use RSS.

This is a competitive market and MSN is trying to differentiate itself from the likes of Yahoo, Google and the rest.
Continue reading about some of the new ideas they have incorporated at internetnews.com