Though temperatures are routinely breaking triple digits this summer, the nations online retailers are thinking about the holiday season. The 2005 Online Retail Holiday Readiness Report from WebTrends identifies retailers strategies to approach the holidays.

Theres good reason for online retailers to think about the holidays now. The report says the season accounts for 50 percent or more of annual revenues for nearly 25 percent of all Internet-only retailers. Forty-three percent of online-only retailers report the holiday season represents 25 to 50 percent of their annual revenues. Among multi-channel retailers, 20 percent say the holidays account for 50 percent or more of annual revenues.

The importance of repeat customers in the upcoming holidays is critical to the companies surveyed. Thirty percent of Internet and catalog retailers say they expect 50 percent or more of their holiday season revenue will come from repeat customers. Among all retailers, nearly a quarter (23.5 percent) expect 50 percent or more of their holiday revenues to come from repeats.

Have you prepared your online business for the boomimg holiday season, this interesting article tells you why you should.

Do you know your customers buying patterns, this is an opportune time to find out, clickz.com continues the story.