Big Blue is getting hip. Just a few months after adopting a corporate blogging policy, IBM is latching onto another hot tech trend, podcasting.
Last Friday the company posted the first podcast in a new series aimed at sharing its researchers views about the evolution of technology in various fields.
Podcasts are audio files (IBM will use the popular MP3 format) that can be downloaded automatically by programs such as Apple Computers Itunes or the open source iPodder. Users subscribe to their preferred podcasts, then listen to the programs on portable music players such as Ipods, or through audio software on their PCs.
A format that initially caught on for broadcasting music programs has been rapidly adapted for other uses. IBM hopes its podcasts, available on the investor relations section of its Web site, will help investors see beyond financial figures to better understand the companys broad research interests and expertise.

Maintaining effective and timely contact with your client base is critical to your success these days.

IBM has now added the newest form of communication to its profile using the latest craze Podcasting to keep in touch with its clients.

This is a great move and Im sure you will see many others follow.

Continue reading at news.yahoo.com