Web marketers lack both the confidence and analytics to properly assess results, according to a study from WebTrends.

Confidence in marketing efforts varied among those surveyed. Only five percent of marketers were very confident in the measurement of their current online marketing efforts. Just over a quarter (26 percent) admitted they were flying blind, while the same percentage (26 percent) was moderately confident. Forty-three percent indicated they were fairly confident with their efforts.

WebTrends asserts the low confidence comes from a lack of knowledge when it comes to measurement. Only one in five respondents indicated they have a complete handle on their conversion, marketing ROI, and revenue metrics. Twenty-three percent reported they dont currently have any metrics, and 29 percent rely on clickthrough rates alone.

So how do you fare?

Do you know how successful your online marketing efforts, what sort of tracking and or analysis do you do?

This clickz.com article continues to relate some of the items that you should consider.