Pay Per Call - Technology sure moves fast, Pay Per Click was all the rage but now Online advertisers have another choice…So how can you benefit?

Read how it works in the following article.

Personal-injury lawyer Frank Frasier wants the world to know about his business but didnt think much of the search-based Internet advertising thats all the rage these days. Potential clients wouldnt learn much about him through it, he figured, and he really cant tell if they have a case without speaking with them directly.

But Frasiers opinion of Internet search advertising changed recently with the recent arrival of pay-per-call. This technique prompts Web surfers looking for lawyers in his hometown of Tulsa, Okla., to pick up the phone instead of clicking an ad or sending e-mail.

Weve gotten about a dozen calls and half turned into cases, Frasier said. Im a believer. It fits my needs.

[ Continue reading at ap.org ]