Online Shopping can be fun but it can also create many problems such as are described in the following article…

If you do enough online shopping, youve probably been there.

You enter four or five Web pages of personal information to purchase a sweater or book, then decide to add something to your order. You click back. You start over. You get an error message. A sudden urge to hurl the mouse across the room comes over you, and then you give up.

Shopping cart abandonment–its been a thorn in the side of e-retailers and shoppers alike for years. Allurent, a 12-person start-up based in Cambridge, Mass., has set out to tackle the problem with Web animation technology.

The companys shopping cart program is designed to let consumers easily revise an order at any stage of checkout within a single online form. Shoppers dont need to download anything to run the application because it relies on Macromedias popular Flash Player, already installed on most computers.

[ Continue reading at zdnet.com ]