The European Union expects a surge of applications next week when its .eu regional domain name opens for registration.

I expect a real rush, several hundred thousand in the first few days, EU Information Society Commissioner Viviane Reding told reporters Thursday. European companies should waste no time and register for the new .eu domain name.

Reding and other supporters believe such a domain will help promote European identity and create greater visibility for pan-European e-commerce. Currently, businesses must use domains for their particular country, such as .fr for France, or a global one like .com, which is seen by some as mostly a U.S. suffix

This may be an opportunity to consider…Those that are interested in domain name speculation may see this as the next gold rush, as for me I will be standing back in the interim and waiting for the dust to settle before parting with my money.

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