Women are now as likely to use the Internet as men - about two-thirds of both genders - yet a new study shows that gaps remain in what each sex does online.

American men who go online are more likely than women to check the weather, the news, sports, political and financial information, the Pew Internet and American Life Project reported Wednesday. They are also more likely to use the Internet to download music and software and to take a class.

Online women, meanwhile, are bigger users of e-mail, and they are also more likely to go online for religious information and support for health or personal problems.

For men, its just, Give me the facts, said Deborah Fallows, who wrote the report based on six years of Pew surveys. For women, its Lets talk about this. Are you worried about this problem? Its keeping in touch and connecting with people in a richer way.

If you market anything online then this survey holds some interesting data that may change the way in which you target your business.
An interesting read courtesy of ap.org