Verizons SuperPages.com wants to send more traffic to its local advertisers. MSN has the traffic, but it wants more local ad content.

In the ongoing drive for local advertising dollars, a $100 billion market by some estimates, this is how deals are born.

Verizon SuperPages.com ads began appearing this week on MSNs local search engine pages, the result of a partnership signed with Microsoft in November, according to Dana Benton Russell, aVerizon Super Pages.com spokesperson.

MSN is a huge player as far as search is concerned, and that gives our advertisers greater value, said Russell. Our salespeople have relationships with local businesses, and that interests MSN.

Under the deal, three ads sold by Verizons local sales teams appear across the top of a search page after every search query on MSN local search. They are a mix of paid-per-click, paid-for-call and fixed-rate pricing ads that are geographically targeted.

An interesting partnership here It will obviously be some time before the real benefit is calculated but in the interim we should watch with interest.