You loved the book. Now read the blog.

Thats the idea behind Amazon Connect, a new feature on Amazon.com that lets authors communicate with their readers with regular postings on whatever topic interests them.

The company hopes that reading these dispatches from their favorite authors will increase reader loyalty and sell more books.

Amazon says its signed up more than 1,000 authors in the program, including James Patterson, Meg Wolitzer and Anita Diamant, according to a company statement. Amazon was not immediately available for comment.

Recent postings by authors include information about upcoming events, reading recommendations, thoughts on the writing process and tips for aspiring writers. Promotional posts are not allowed.

This is another move by Amazon to capture further market share but will it succeed, read more courtesy of internetnews