RSS creation and metrics firm SimpleFeed is expected to introduce a technology today that enables delivery of secure RSS protected by a user name, password and unique URL.

The system could be a boon to publishers seeking registration data for ad targeting, or to offer paid subscription services. It could also help marketers communicate sensitive information — such as financial services or transaction data — to customers via RSS.

Thats generated a lot of interest in the media vertical and financial services, Mark Carlson, CEO of SimpleFeed, told ClickZ News. Banks, for example, have problems with sending e-mail and getting caught in various filters. RSS holds the benefit that its a direct push from their domain, so its hard to get between them and their customers.

The secure technology works with RSS readers that support log-in, which Carlson says include the upcoming Internet Explorer 7 release, NewsGator, FeedDemon and SharpReader. It wont work with My Yahoo!

SimpleFeed says some of its clients are testing the capability, but the company isnt making public its list of trial users.

This interesting idea has some real potential, we will follow this story to see if it comes to fruition…read more at clickz