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2/12/2006

Microsoft Rebrands MSN to Focus on Content

02/12/2006 | Filed under: Internet News, eBusiness/Computerworld — site admin @ 12:01 am

Microsoft Corps plans to rebrand its free e-mail, instant messenger and Web search products under the name Live could be interpreted as a sign that MSN - the unit that previously housed those products - is a sinking ship.

But John Nicol, the executive recently put in charge of MSN, insists that isnt the case. In an interview Thursday, he said the changes will allow MSN, Microsofts Internet portal, to focus more on providing content such as entertainment and even home videos.

Nicol, a longtime Microsoft executive who took over as general manager of MSN about three months ago, said the revamped MSN will include more opportunities for users to contribute their own content, such as posting their own videos or rating hotels on the units travel site.

A major focus will be on providing more video content online, aiming to go beyond just rebroadcasting television. As an example, he cited an MSN Web site, launched last summer, that complemented a reality show search for a new lead singer for INXS.

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