In keeping with an emerging trend in ad-supported CGM, a just-launched podcast service is offering audio content creators the chance to earn a cut of its ad revenues. Week-old TalkShoe, a free service that allows anyone to create audio podcast content or listen to it via phone, cellphone or VoIP, will offer its podcast hosts a percentage of revenue based on the number of people who listen in on their shows.

Were trying to connect people through a combination of voice and text, said TalkShoe CEO and founder Dave Nelsen, who noted that audio ads inserted within podcasts will be enabled roughly within the next 90 days.

The site currently runs Google AdSense text and banner ads targeted contextually according to show name, description and content category. However, added Nelsen, The larger revenue opportunity over time will come from the audio insertion into the podcast.

We have three clients right now that are exploring very seriously [advertising in TalkShoes podcasts], commented John Brady, president of marketing communications agency Brady Communications which is located in TalkShoes home base of Pittsburgh. A healthcare advertiser client of Bradys that sells supplements has expressed interest. That audio tag would be a nice non-traditional way to get the message out there, he continued.

Brady also anticipates corporate clients using the service to create their own podcasts for internal purposes or for B-to-B marketing. A product development company client might have each employee involved in the product cycle explain his role to help promote its services to potential clients.