Google Checkout a Cost-Per-Action Model?
After months of rumors and reports, Google today launched Google Checkout, which enables shoppers to purchase items securely from participating stores with a single Google login.
Shoppers who want to use Google Checkout have to create a login or use their existing Google login. For user privacy, the service will also conceal a buyer’s credit card number and e-mail address from the vendor.
Stores that accept Google Checkout will have an icon on next to their AdWords advertisements.
AdWords merchants can use the product to process all or a portion of their checkout sales for free, according to the company
Analysts say the move will help keep Googles search revenues growing by making it more likely searchers will convert into customers, thus making their clicks more valuable.
