Podcast ‘Revolution’ Has 9.2M Subscribers
Podcasts have long been a popular topic for discussion in the tech echo chamber, but a new study from Nielsen//NetRatings suggests that real audiences might be finally starting to listen to the new media form.
According to the study, 6.6 percent of the U.S. adult online population, or 9.2 million Web users, recently downloaded an audio podcast.
Video podcasts are slightly less popular, with 4 percent, or 5.6 million Web users, recently downloading one.
Some have called the emergence a revolution
And as recently as October, only 2 percent of Internet users had actually listened to them.
Clearly the potential here is yet to be realised but for many the opportunity is now, have you started podcasting yet?
