Cashing in on the Internet and search marketing boom in India is new entrant Yahoo!, with its newly launched Yahoo! Search Marketing for Indian marketers and consumers.

Yahoo! Search Marketing is present in 23 other countries and, this year, the company has plans to launch it in several other places.

This new offering from Yahoo! will help marketers to connect with consumers through the ‘Sponsored Search’, which will enable marketers to bid for highly visible placements on the web pages of Yahoo! and its other network websites (Yahoo! Partner Network) such as msn, cnn.com, etc., which will appear as a result of the key words searched for by the user. This again will depend on the number of keywords the marketer buys from Yahoo!

Another model that Yahoo! Search Marketing will provide is called ‘Content Match’, along with its partner networks, which will facilitate the placement of listings on content sites, newsletters, blogs and online publications, driving more traffic to a marketer’s site.

Yahoo! is extremely optimistic about the success of this venture in India courtesy the overwhelming statistics of Internet users in India.

Tags: Internet Marketing, Yahoo Search Marketing, Content Match