A study into how Australian organizations measure, report and optimize their Web sites aims to investigate methods by which e-businesses can be improved. The Australian Web Analytics Survey 2006 is currently being conducted by Sydney-based online analytics consulting firm, Hurol Inan & Associates.

Australia is rapidly falling behind in the online channel, according to director and consultant Hurol Inan, and its nonperformance is due to a lack in understanding and adoption of tools and techniques to measure and maximize online performance.

Business Web sites are often regarded as software; once built, left largely unchanged until the subsequent overhaul, Inan said. But, he said, this approach is wrong.
“Web sites should always be in beta release and need continual improvement and optimization to get maximum benefits,” he explained.

Web site optimization may be facilitated by Web analytics, which measure online performance by recording usage activities and studying user behaviour on a Web site.

Tags: eBusiness, Web site optimization