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10/7/2006

Google Reportedly Talking With YouTube

10/7/2006 | Filed under: Breaking News, Internet News, eBusiness/Computerworld — site admin @ 5:39 pm

Internet search leader Google Inc. is in talks to acquire the popular online video site YouTube Inc. for about $1.6 billion in cash and stock, according to published reports.

Mountain View-based Google and San Mateo-based YouTube are still at a sensitive stage in the discussion, The Wall Street Journal and The New York Times reported on their Web sites Friday, citing unnamed people familiar with the negotiations.

The blog TechCrunch had reported on rumors of the acquisition talks. Google and YouTube officials declined comment.

Analysts said a Google acquisition of YouTube would make sense for both companies if the reported talks lead to a deal, especially considering Google’s $10 billion in cash on hand.

“It’s damn cheap for a company that already has a global presence,” said Trip Chowdhry, an analyst with the San Francisco-based Global Equities Research. “YouTube’s brand identity is no less than Google’s and is no less than Coke’s.”

As YouTube’s popularity continues to soar, she said, Google can help make sure the site’s infrastructure can keep pace.

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