Six Apart launched Vox, a new hosted blogging community, and has teamed up with MRM Worldwide to plot the ad strategy and develop new ways for marketers to get involved.

Where Six Apart’s LiveJournal community is heavily used by teens looking to connect with new friends, Vox is designed as a tool for (mostly older) users to share stories, photos, videos or audio with family and existing friends. Access to all content can be controlled by the blog’s owner with five levels of privacy for each piece of content.

Vox does have social tools as well, with a “question of the day” and “Vox Hunt” to let all members share their ideas on a certain topic or post photos of objects found in a daily scavenger hunt. It also lets users connect their Vox blog with services they may already be using, such as YouTube, Flickr, Photobucket and iFilm.

Six Apart has been planning and talking about Vox for several months. The service was planned from the start to be ad-supported, but Six Apart wanted to do more than just show some banner ads on their pages, according to Patty Mitchell, VP of worldwide sales at Six Apart.

“If you look at some social networks, the ads aren’t done very well — for the advertiser or the user,” Mitchell told ClickZ. “We knew we wanted to do ads differently than they’ve traditionally been done online. Vox is all about personal communication. The type of environment it creates is rich for advertisers.”

Tags: Six Apart, MRM Worldwide, Vox, Social Networks