In the third content deal in as many days, Vodafone Group PLC announced a service that will allow its mobile customers to view and upload videos to YouTube Inc.

The announcement follows others this week from Vodafone with MySpace.com and eBay Inc. The deals point to a growing interest from online content providers to offer their services to mobile customers as well as continued efforts by operators to drive usage of their wireless data networks.

The mobile YouTube service will launch initially in the U.K. where customers will be able to view select videos, forward links of videos and upload and search for videos. Vodafone plans to launch the service in other European markets as well.

YouTube has a similar offering in the U.S. where customers of Cingular Wireless LLC, Sprint Nextel Corp., T-Mobile USA Inc. and Verizon Wireless Inc. can all upload videos from their phones.

On Thursday, Vodafone said it will be the first to launch a new mobile service from eBay in Europe outside of the U.K. Vodafone Italy customers will be the first to be able to download a free application in order to search for and buy items on eBay. The application will come loaded on phones in the future and Vodafone expects to launch the service across its European markets later this year.