The sin of vanity will whisper in your ear, telling you how impressive your stats are. It’s easy to get caught up with the number of hits your Web site has gained or how many referrers you’ve added or even which keywords are most popular. But if you get buried in the numbers and lose sight of your customer, there’s a downside as well.

Pride. Greed. Envy. There are plenty of sins in the Web analytics world, and some of them can even be deadly.
Indeed, while there are any number of little mistakes you could make analyzing your data — like basing important business decisions on hits instead of unique visitors or neglecting the 20 percent of search terms that could be sending droves of visitors through your virtual doors — some mistakes can be downright sinful.

Ultimately, the seven deadly sins of Web analytics violate your corporate goal of optimizing your site to turn online traffic into online sales. If you find yourself in the midst of these seven sins, it’s time to change your ways and set yourself free from the snares of wasted time and money.