DoubleClick to launch advertising exchange
Online advertising company DoubleClick Inc. said on Wednesday it will launch an exchange to connect buyers and sellers of digital advertisements in the third quarter.
The DoubleClick Advertising Exchange service is currently being tested in the United States and is expected to be available globally by the end of 2007, the company said in a statement.
Microsoft Corp., Yahoo Inc., Google Inc. and Time Warner Inc.’s AOL unit have been reported to have expressed interest in purchasing DoubleClick, which is majority-owned by San Francisco-based private-equity firm Hellman & Friedman.
